You also should give the problem statement and your proposed solution for the problem in the proposal. The proposal should include a thorough analysis of 1) the marketing environment of the industry of interest and 2) the current situation of your company to identify the problems and opportunities.
After the deadline, any group break-up will result one point of total grade deduction for all members in that group. You can change your group membership until one week after the submission of your group project proposal, as long as you reach consent with your old and new groups and no more than six students in any group. A class lecture will be devoted to introduce and discuss the project in more detail. Your group will then be responsible for developing a marketing plan for the introduction of the new product. Briefly, the project will consist of identifying an unfulfilled market need and designing a new product to address and fulfill that need.
Students’ performance on the midterm and final exams are strongly correlated to their regularity in taking these self-assessment tests. You are strongly encouraged to try out the self-assessment tests every week to keep you prepared for the exams. There will be weekly self-assessment tests available online through WebCT. Help on WebCT access can be found on the web site:, or from UTD IT help desk (Tel: 97, Email: Exam – I 15% Self-Assessment Tests and Midterm tests and Grades will be available online through UTD’s WebCT system at. I recommend you bring the print-out of the notes when you attend the class. Power Point lecture notes for each class will be available in advance of classes.
PRINCIPLES OF MARKETING SYLLABUS DOWNLOAD
You can send/receive course-related emails, download lecture notes, read marketing news and participate in course-related discussions on this site. We will use the course page at as the major communication medium for the class. All assigned readings should be read by the day they appear on the syllabus, as this is the day the material will be covered in class. Most class gatherings will be comprised of instruction on the relevant material for the day and class discussion regarding an assigned topic. Throughout the course of the semester you will be exposed to a variety of informative marketing videos, articles and business cases. Kerin, Berkowitz, Hartley and Rudelius, Marketing (8 th ed.), Irwin McGraw-Hill, 2006 Student will also have an hands-on approach in applying the concepts learned by developing a complete marketing plan for a new product of their choice.
PRINCIPLES OF MARKETING SYLLABUS HOW TO
This is done in two steps: first, you are taught how to understand the marketing environment (MARKET ANALYSIS), and then you are taught how to implement successful marketing strategies in such an environment (MARKETING STRATEGY). The focus is on surveying the breadth of concepts and issues in the marketing of products and services to consumers. This course is designed to teach you the fundamental concepts involved in the marketing function of modern organizations. Instructor: VIGNESH (Vigneswar Chockalingam)Ĭlass hours: Tuesdays & Thursdays, 10:00 – 11:50 AM School of Management PRINCIPLES OF MARKETING BA 3365
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